‘Brave’ the new open source web browser based on Chromium. With inbuilt ad-blocking and a whole mindset of privacy, I am wondering if it will organically change the face of marketing on the internet and thus the internet as we know it?
Most advertising on web pages is loaded with tracking. There is nothing all that sinister about it. It’s just people trying to capitalise on free data. However it has made a mess of the usability of the web.
Brave web browser allows you to choose how many adds it shows per time frame and whether those adds are ethical in that they are not tracking your usage in some way.
Many business people I know have given up advertising on the web for it has become too expensive relative to the return. They are going back to other mediums to advertise and doing better there. I am included in this. Bang per buck and per hour effort has not produced the results for me compared to offline methods.
As a friend in marketing put it “It’s difficult now to get past the noise”.
Once again the engineers back in the 60’s did a great job of creating TCP/IP (the language and structure of the web). They created it to survive a nuclear war and thus it easily handles any corporate or government attempts to control it.
So I wonder how the net will look in the coming years as companies stop ‘in your face’ advertising killed by Brave?